As a result of an open tender procedure, UEFA has chosen the EBU as one of its broadcast partners for UEFA EURO 2012 which will take place in Poland and Ukraine.
This decision re-establishes the longstanding partnership between the organisations. The deal covers 36 countries, enabling audiences to follow this event extensively, not only on free-to-air TV, but also on internet, mobile platforms and radio. Amongst these 36 countries, the EBU will conclude agreements in 29 countries with its Members and work in close cooperation with UEFA in order to identify and select the best platform to broadcast media rights for UEFA EURO 2012 in the remaining 7 countries.
EBU President Jean-Paul Philippot expressed his satisfaction: “I am very pleased that we have reached an agreement with UEFA for UEFA EURO 2012. The EBU is extremely keen to fully support this unique and spectacular event.” He went on to say that: “This deal provides UEFA with a strong and reliable broadcast commitment from EBU Members and shall enable the further development of this competition and football as a whole.”
EBU Director-General Jean R_veillon hailed the agreement as an important achievement for the organisation and its Members. “We are delighted that UEFA chose the EBU to showcase UEFA EURO 2012, a thrilling experience for our audiences,” said Jean R_veillon. “We hope that this deal marks a new beginning to a long-running partnership”, he concluded.
UEFA General Secretary David Taylor said: “UEFA is delighted to have reached such a significant agreement with the EBU and we are looking forward to working together to offer football fans across Europe an extensive coverage of the competition already during the qualifying phase of the tournament.
“EBU Members are experienced partners in the broadcasting of major international sports events and their expertise will no doubt be to the benefit of football viewers in Europe. To have such a wide-reaching broadcasting platform in place nearly one year prior to the start of the qualifying competition will help promote UEFA EURO 2012 and is highly positive for the development of European football,” he concluded.
The EBU also holds the rights for the 2010 & 2014 FIFA World Cups in South Africa and Brazil.