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Converting standards for distribution

Ensuring commercials get to broadcasters on time and meeting quality requirements is a complex operation that is now almost completely tapeless and moving rapidly to HD. We talked to a leading distributor about the technology it uses for conversion and distribution.

IMD (Independent Media Distribution) handles distribution for around half of all the TV commercials and 75% of radio commercials in the UK, amounting to more than 20,000 commercials in 2010.

To accomplish this, it owns fibre connections – typically 100 MB – to major broadcasters in the UK, Ireland, and elsewhere in Europe, and carries out exhaustive Quality Control checks to “ensure that no commercial sent out from here will be rejected by a broadcaster because of quality considerations,” explained Ross Priestley, IMD’s director of business development.

With the move to HD delivery, IMD has recently invested in new HD equipment provided by AmberFin. This feature finds out about the systems it has invested in, and why, and also talks to Bruce Devlin, AmberFin’s CTO about what is involved.

You can read the full feature written by Phillip Stevens from the April issue of TVBEuope on pdf (page 16).