CABSAT will feature its all-new Content Congress at this year’s event.
The Congress has been described as a holistic, state-of-the industry dissection, presented by CABSAT, the platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA).
CABSAT will welcome influential decision-makers from companies such as Dreamworks, Fox, NBC, ITV and the European Broadcasting Union (EBU) to discuss the future of TV viewing across the MENA region.
It will also host a range of worldwide production houses, IPTV and direct satellite providers, ad agencies, on-demand and OTT providers, and cloud-based TV network broadcasters.
The Content Congress will host 16 sessions featuring more than 40 renowned voices from regional and global media houses.
The gathering will cover key points including disruptive technologies, the transition to digital broadcasting, and monetising multi-platform services in a MENA media market, where entertainment and media spend is predicted to reach $66 billion (£45.6 billion) by 2018.
“TV has evolved and with greater mobility through the increased use of connected devices and viewers increasingly exploring optimised content delivery platforms, the MENA region’s filmed and audio entertainment market is undergoing transformational change,” said Trixie LohMirmand, senior vice president of exhibitions and events management at the Dubai World Trade Centre.
“CABSAT is staying ahead of the transformation by providing a platform where international game-changers and regional start-ups explore the disruptive, immersive technologies that are creating the next generation of multi-screen viewing experiences.”
Under a primary theme of ‘The future of television in a connected world’, the Content Congress will be opened by Eric Ellenbogen, co-head of Dreamworks Studios, delivering a session on how OTT platforms will change traditional broadcasting over the next ten years.
“I’m excited to be a first-time participant at CABSAT and look forward to sharing updates on behalf of Dreamworks Animation, the newest global player in the family entertainment ‘TV everywhere’ space, with the region’s leading media industry names and entities,” said Ellenbogen.
“With the anticipated spend of emerging regional streaming services added to the expected $7 billion-plus (£4.8 billion) programming spends by Hulu, Amazon and Netflix alone in 2016, the Content Congress will dissect the future of a forever altered TV ecosystem.”
Other confirmed speakers include David Butorac, CEO at OSN; Jean Phillip De Tender, director of media, EBU, and Emeka M’ba, director general of the National Broadcasting Commission of Nigeria.