Charlotte Moore has been promoted to controller for TV channels and iPlayer at the BBC.
The move comes as part of a reorganisation which the BBC claims will create “a simplified and more co-ordinated strategy across BBC Television’s channel portfolio.”
In her newly-created role, Moore, who was previously controller of BBC One, will take creative, editorial and strategic lead for BBC One, Two and Four, as well as VoD service BBC iPlayer.
BBC Two and BBC Four boss Kim Shillinglaw will leave the broadcaster, which does not intend to fill her role.
The reorganisation will “support new, creative approaches to programming and scheduling that reflect changing audience behaviour and the growing of BBC iPlayer, as well as encouraging greater collaboration and allowing simpler movement of ideas and talent across the portfolio. It will also create a more streamlined commissioning system, with a single point of contact and faster decision-making.
Moore said, “I’m honoured to lead the BBC’s channel portfolio into the future at such a significant time. The creative opportunities this new approach brings will ensure the BBC keeps pace with our rapidly changing media industry.
“It is more important than ever for audiences and programme-makers that we have a clearly defined sense of purpose for each channel, to ensure we deliver even higher quality and more distinctive content.
“A united vision across the portfolio will encourage greater ambition and diversity of output, more creative freedom and quicker decision-making.”
Moore will start her new role on Monday and report to Mark Linsey, acting director of television, and maintains her place on the BBC's TV board.
"Charlotte is an outstanding leader and has done a brilliant job making BBC One both distinctive and popular," said Linsey. "This role will allow her to take a view across channels to drive distinctiveness, quality and risk-taking even further, whilst offering a single point of contact for programme-makers and ensuring audiences get the best programs, however and wherever they choose to watch."