Canon has received a circa £750k lens order from Presteigne Broadcast Hire with many of the units slated to debut for the company out in Brazil at the FIFA World Cup.
The order includes 14x XJ95 super telephoto lenses, which have been designed specifically for sports applications. As well as its zoom range, the XJ95 also offers a wide angle of view, giving broadcasters a degree of flexibility as it is well suited to interviews along with coverage of the tournament.
Also included in the contract are two XJ27 lenses and four HJ14 lenses. The XJ27 is a box-style studio lens and will be used in Brazil for on-site presentation applications. The HJ14 is the newest version of Canon’s wide-angle HD field lens.
“With this new order, our inventory of Canon lenses is now over 100 units,” said Mike Ransome, CEO of Presteigne Broadcast Hire. “In the rental business, our customers come to us for the best tools for the job. The Canon lenses are widely recognised for their quality and reliability, and are a natural choice for our stock.”
Austin Freshwater, sales director for Canon UK and Ireland, added “Presteigne has been a valued partner of Canon for 20 years now, and as a rental house it always needs the latest and best kit to meet the expectations of top broadcasters. This is another important order for us, and we are excited that Presteigne is supplying a very large number of Canon lenses to bring the excitement of this summer’s football in Brazil to audiences measured in billions.”