BT has selected Blackbird for editing and publishing of content by its media operations team.
The company’s content operations team will use Blackbird to access and edit multiple live broadcast streams of sports and other content for the fast production of assets for downstream distribution to over the top (OTT) and video on demand (VoD) channels.
Blackbird provides customers with a cloud native video editing and publishing platform, providing rapid access to video content for the easy creation of clips, highlights and long form content to multiple devices and platforms.
Speaking about the company’s latest client, Blackbird CEO, Ian McDonough, said: “We are truly delighted to have a company as important and innovative as BT as a new client. The focus is working with BT on the fast turnaround of VoD content produced from BT’s live broadcasts and Blackbird will significantly improve speed and efficiency – providing end customers access to content in a shorter time scale.
“In addition, with BT’s increased focus on remote working and migration to cloud architecture, the flexibility, resilience and carbon efficiency of the Blackbird technology make us an excellent and future proofed fit.”