Deluxe Entertainment Services Group has revealed details of a contract with BT Media and Broadcast that will extend the reach of MediaCloud, Deluxe’s software orientated broadcast platform, utilising BT’s global network connectivity. The alliance is focused on delivering managed channel origination and distribution globally.
Transforming the broadcasting chain from content acquisition through to play-out and delivery, the aim of the new alliance is to maximise agility, cost effectiveness and resilience, and to offer broadcasters increased flexibility, with the capability to deliver to any platform, in any format.
Under the new agreement, Deluxe and BT Media and Broadcast will offer a software-based broadcast playout solution giving broadcasters and content owners an alternative to legacy owned and operated hardware-centric broadcast platforms. The solution eliminates the need for large capital investment and refresh, reduces operating cost, and future-proofs the broadcast supply chain, Deluxe claims. The alliance enables clients to quickly and reliably launch, manage, and monetise channels and content on a global scale.
“This is a very significant step in the revolution taking place in broadcast technologies,” commented BT M&B VP Mark Wilson-Dunn. “The combination of our media grade global networks, and the Deluxe MediaCloud platform, together with the professionals behind it, is a winning proposition,” he added.
Deluxe MediaCloud MD, Maurizio Cimelli said: “The MediaCloud platform is designed to transform broadcasting from content acquisition through to play-out and delivery. Its agility, cost effectiveness and resilience is designed to offer broadcasters far more flexibility without compromising quality. We are proud to be partnering with BT to extend the reach of the platform, and their enthusiasm in supporting this innovative approach to broadcasting has been unparalleled”