Broadcasters Go Live for Olympics streaming

Haivision has partnered with iStreamPlanet to deliver live streaming and cross-platform playback for a number of broadcasters during the London Olympics. Rights holders on board include Ireland’s national broadcaster RTÉ, Caribbean sportscaster SportsMax and Italy’s public broadcaster RAI.
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Haivision has partnered with iStreamPlanet to deliver live streaming and cross-platform playback for a number of broadcasters during the London Olympics. Rights holders on board include Ireland’s national broadcaster RTÉ, Caribbean sportscaster SportsMax and Italy’s public broadcaster RAI. What’s more, says Haivision's CMO, Peter Maag, there’s still time for other broadcasters to sign up. “It’s getting close to the wire, but it’s not too late for other broadcasters to get into the game,” he said. “We’ve invested a couple thousand man hours in R&D infrastructure, software development and implementation, but once the solution is built and the majority of work done for the first broadcaster we are effectively already there for other clients.” The set-up is located at iStreamPlanet's European broadcast operations housed inside Interxion's London Data centre. For the service, marketed as Go Live, Haivision is supplying front-end acquisition and encoding technology as well as a bespoke player. iStreamPlanet is supplying the middle section of multiplatform managed broadcast systems. “This is an end-to-end solution taken from signal acquisition to player and capitalises on a trend we see increasing going forward, which is to fulfil the needs of rights holding broadcasters (RHBs) who aren’t prepared for, or don’t have long-term investment plans, to handle multiple channels to multiple devices,” said iStreamPlanet's VP and GM Europe, Khurram Siddiqui. “Here is an opportunity to leverage central resources that a broadcaster may not be equipped to provide a solution for, to help them face the tremendous OTT challenge that the Olympics brings,” he added. “We’re providing RHBs the ability to leverage the latest technology and operational tips and tricks to deliver the best internet viewing experience on the planet.” Maag added: “Fundamentally, we have established an infrastructure and automated video workflow that can be used by multiple broadcasters where they don’t have to invest heavily in server farms and technology and don’t need to have the expertise to pull it off. A lot of people come undone trying to manage that kind of digital workflow.” The partners are effectively acting as a proxy agent on behalf of RHB clients, working with Olympic Broadcast Services to pull official Olympic video and data feeds from satellite into the London facility where they are aggregated, QCed and piped to Haivision Kulabyte encoders. Once washed through Kulabyte, the encoded feeds are pushed out to Akamai’s secure HD content delivery network with appropriate geoblocks, and streamed direct to the target audience profiled for smartphone, tablet, PC and so on. Viewers will be able to register for the service from each broadcaster online, select from multiple live streams, and use DVR and social media functions. “This is the first instance where we can leverage our joint resources and we have uncovered something of strength here that can be marketed and wholesaled for any project where a signal can be acquired and a RHB has not built out the infrastructure,” said Maag. Both companies have been involved with streaming media at high visibility events including previous Olympics in Vancouver and Beijing and the recent Super Bowl. iStreamPlanet, for example, helped to develop the content acquisition, encoding, and CDN ingest for NBC’s online coverage of Vancouver winter Games. The raw video feeds came from Vancouver through NBC’s facilities in New York and onward to iStreamPlanet’s facilities in Las Vegas, where the company encoded and distributed up to 24 HD feeds. www.haivision.comwww.istreamplanet.com  By Adrian Pennington

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