Box TV and WRN Broadcast have partnered to allow global availability of five music TV channels from Box TV. The company will use WRN Broadcast’s cloud-based solution, Alto Cloud, a key element of its OTT offering launched at NAB 2013.
Box TV’s network features seven premium music channels including Kiss, 4Music, Kerrang!, The Box, Magic, Smash Hits and heat, which are available via WRN Broadcast’s technology now. Kiss, Kerrang! Magic, Smash Hits and The Box have already launched successfully in new territories.
“Box TV has already secured carriage on a number of key television platforms across the world,” said Scott Monks, Box TV’s director of international. “Demand has also been particularly high from small and medium sized platforms. However, physically accessing the channels from the UK was a problem for some and we required a fast, innovative and cost effective distribution solution. WRN Broadcast’s Alto Cloud solution solves this issue for us. If a platform has good IP connectivity they can receive our premium channels in broadcast quality anywhere in the world. It’s great to see the portfolio reaching new and emerging audiences which is really at the heart of our plans to make Box TV borderless.”
David Treadway (pictured), CEO, WRN Broadcast commented: “Our new range of OTT delivery services are proving a fantastic way of delivering content to a global market and the tailored Alto Cloud solution for Box TV is a perfect example of this. WRN Broadcast continues to listen to its clients in order to better assist them in meeting their business and broadcasting objectives. We look forward to continuing our work with Box TV and watching the continued success of the network on a global scale.”