A new Cheshire EMEA base, new Benelux distribution arrangements and lower Euro prices across the product range for leading video card and converter specialist. The new EMEA base has been established in response to continuing sales growth and increasing market demands and will manage sales, business development, customer service and field support across the region, writes Fergal Ringrose.
"Establishing a wholly owned EMEA office, based near Manchester, is the final step in our global network and adds to our subsidiaries in San Jose, Tokyo, and Singapore." said Jeromy Young, worldwide business development, Blackmagic Design. "We are confident this new initiative will strategically position Blackmagic to offer even better service and support."
The new Blackmagic Design EMEA office is managed by Stuart Ashton, general manager for Blackmagic Design EMEA. The office includes a team of sales, service, and support personnel that specializes in the EMEA professional video industry.
"Our response to specific customer requirements will now benefit from us working in the same time zones, with experienced staff from across the EMEA markets " said Ashton. "The office is an important and necessary local link between our EMEA customers and Blackmagic Design."
The company has also appointed Mediamachine as distributor for Benelux. Mediamachine is based in The Netherlands and has extensive experience in Blackmagic Design's product range, as the company has previously operated as European distributor for Blackmagic Design's products.
"Mediamachine has been a valued partner of Blackmagic Design through Europe in the past, and it has a fantastic understanding of our products, and how to support them," says Young. "We are very pleased to have them working with us in the Benelux region given their extensive experience, and deep understanding of post production and broadcast video."
All product sales and support for the Benelux region will commence immediately.
Finally, Euro price cuts across the range reflect movements in the currency market, with the company typically dropping prices by around 12 to 15%