Blackbird has been selected by Eleven Sports for editing and publishing online sport content as part of a two-year contract.
Eleven Sports will integrate Blackbird into its video infrastructure and use it to rapidly clip, edit and publish sport content seconds after live to its social channels and OTT platforms in Belgium and Portugal.
The company’s social media, marketing, digital and production teams will also be able to easily create clips and highlight packages for fans to enjoy.
Stevie Rowe, head of production at Eleven Sports, said: “We want to give our fans access to the best sporting moments as quickly as possible and Blackbird will play a big role in helping us do that. They have a great product and we’re really looking forward to working with them.”
Ian McDonough, CEO of Blackbird, added: “I am delighted to have a dynamic and innovative broadcaster like Eleven Sports as a customer of Blackbird. Together Blackbird and Eleven are redefining and reshaping long established business models and industries. Eleven have selected Blackbird for its unparalleled speed to air, high-quality output and easy scalability. We look forward to expanding with them as they grow.”