BBC Worldwide has selected ZOO Digital to provide a new subtitling and captioning solution for its global operations. The service provider will deliver a cloud-based media workflow management system and associated subtitle and caption production services to BBC Worldwide in a deal beginning this month.
Utilising its ZOOsubs and ZOOcore cloud-based software, ZOO will provide a centralised, searchable system to manage and repurpose all BBC subtitling and captioning assets. BBC Worldwide teams across the globe will use the system to access, repurpose and download the localised materials for local broadcast and digital distribution.
All subtitles and captions shown on the BBC’s four UK terrestrial channels will be added to the system shortly after broadcast. The system will automatically localise US English and Australian and New Zealand English versions, making files immediately available to download in all formats.
BBC Worldwide intends to deploy the system more widely over time, ultimately creating a comprehensive, multi-language database containing all localised BBC Worldwide subtitle and caption assets.
“Having explored all potential providers, ZOO Digital presented the ideal solution to produce and manage our subtitle localisation,” said Mark Lovatt, global head of content services, global content supply chain at BBC Worldwide. “ZOO’s industry-leading services and innovative technology deliver a powerful, easy-to-use solution that will support our global teams in delivering accessible, localised BBC content to audiences around the world.”
ZOO Digital president, Gordon Doran, added: “In what is a highly competitive space with many well-established service providers, we’re delighted to have been selected by BBC Worldwide to deliver a solution to produce and manage subtitles and captions. Our flexible, scalable technology provides a powerful platform to support localisation operations for one of the world’s largest content distributors.”