BBC to use Adobe Project Primetime in London 2012 delivery - TVBEurope

BBC to use Adobe Project Primetime in London 2012 delivery

The BBC is one of Adobe Systems’ first broadcast partners to use key components of Adobe’s Project Primetime to deliver live video streams and video-on-demand content of the London 2012 Olympics across the web and all major device types.
Author:
Publish date:
Social count:
0
27769.jpg

The BBC is one of Adobe Systems’ first broadcast partners to use key components of Adobe’s Project Primetime to deliver live video streams and video-on-demand (VOD) content of the London 2012 Olympics across the web and all major device types. Primetime Simulcast will allow the BBC’s coverage of the Olympics and major sports events to be simultaneously streamed on desktops, smartphones, tablets, and internet-connected TVs to viewers across the UK. With Primetime Highlights, VOD coverage of key sporting moments are quickly created as they happen and immediately published to desktops and connected devices. “We are thrilled to see Project Primetime come to life at one of the most important sport events that brings the world together,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “The BBC continues to push the boundaries when it comes to new technologies. With Primetime’s ability to reach almost every device including PCs, laptops, Android and iOS tablets and smartphones as well as connected TVs Adobe will help bring BBC’s coverage of the Olympics to the broadest possible audience.” www.adobe.com/uk


Related