Specialist short-form post production businesses Concrete and Baraka are to join forces, creating a single new post production company at Concrete’s central premises in Dean Street, Soho. Baraka’s existing joint MD’s David Cox and Chris Gilbert will run the enlarged Concrete, writes Andy Stout.
The new facility will offer six high-end HD and SD compositing suites based around two Smokes, two Quantel eQs and two Mistikas. Concrete Design, the in-house graphics and design team will also double in size, while Baraka’s creative editing company Chop is also moving to the new premises, providing editing services based around four Avid Adrenalines and shared storage. The video services are complemented by a new 5.1 surround-sound Protools audio mixing suite and voiceover booth.
Baraka has netted a number of awards it its 11 year life, including British Television Advertising Awards. Concrete was created a year ago by the Television Set group, specifically to target the short-form market. Joint MD David Cox stateed: “The combination of Concrete and Baraka creates a fantastic new short-from post production service in Soho. Our experience in visual effects and HD post combined with Concrete’s strong graphic design and short form background makes the perfect match, whilst still being able to provide the highly personal service we are both known for. We will be able to offer our clients focused talent bases for editing, graphic design, finishing, visual effects, digital colour grading and audio in undoubtedly one of the best locations in Soho. ”
Following the integration of music promo edit-house Metropolis Post earlier this year, the new, enhanced Concrete will target visual effects based projects across the whole broadcast, commercial, corporate, feature film and music sectors.