Avid has been appointed as the broadcast graphics supplier for the Glasgow 2018 European Championships.
European Championships Management (ECM) and Fanview selected Avid – an official supporter of the inaugural event – to work closely with the Championships’ timing, scoring and results providers to ensure a high-quality viewing experience.
Taking place 2nd-12th August, the inaugural event will see 4,500 athletes compete before crowds at venues throughout Scotland and Berlin.
Aileen Campbell, minister for public health and sport, said: “With less than one year to go until the first ever European Championships, we are gearing up to deliver a must-attend, must-watch experience for visitors and audiences from across Europe.
“By engaging a world-class organisation with unrivalled experience in delivering the very best sporting events, we will ensure Glasgow shines on the world stage in 2018.”
Avid claimed that, powered by MediaCentral, the company will deliver hundreds of on-air 3D graphics, while Avid Maestro Designer and Avid HDVG rendering platform will give the tournament’s production teams “unprecedented creative power and speed” to design and deliver graphics.
“Powerful visual storytelling and stunning imagery are critical to building a compelling brand and attracting viewers in the competitive sports media landscape,” said Avid president Jeff Rosica.
“With Avid’s powerful graphics platform and our successful track record in supporting sports events on the global stage, Glasgow 2018 European Championships can establish itself as one of the world’s top sporting events and boost viewership through eye-catching 3D graphics, timely news updates, and other captivating visual content.”