The global broadcast production and distribution arm of tennis’ ATP Tour has agreed a deal with WSC Sports to help it offer a new range of content solutions for broadcasters.
ATP Media will utilise WSC Sports’ AI-powered technology to create short and long-form highlights, as well as a wide range of videos, from any match and featuring any player across the ATP Tour.
WSC Sports-generated clips will be distributed near-live to all ATP Media stakeholders including broadcasters and media partners and delivered to digital destinations including social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.
“ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale,” said Stuart Watts, COO of ATP Media.
ATP Media plans to use the WSC Sports platform to create more personalised and localised content, said the company. Automated footage can be segmented by player nationality, to deliver localised content to targeted audiences.
“We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide. Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale,” said Aviv Arnon, co-founder and CBDO, WSC Sports.
