Atlantic Productions, together with its visual effects studio, ZOO, are expanding into the virtual reality market with the launch of Alchemy VR. Alchemy will bring educational, non-fiction storytelling to VR platforms through live action 3D, 360 videos and fully immersive CGI worlds.
Alchemy VR has already begun developing a number of projects with major VR manufacturers including Oculus Rift and Sony Morpheus. The first of these will bring the viewer face to face with creatures that first inhabited the planet, with naturalist David Attenborough.
“This venture is a natural progression for us, harnessing the unique and talented team we have built to create content for a revolutionary platform which finally becoming viable for a consumer audience,” commented Anthony Geffen, CEO of Alchemy VR. “Atlantic Productions has a rich history of creating immersive narratives and pioneering new techniques – a legacy which we will be extending even further through Alchemy VR.”
Head of the studio, James Prosser added: “We are incredibly excited about our upcoming projects and the future of VR. For anyone who experienced VR in the 80’s and saw its potential it has been a very long wait to get to where we are now where we have the hardware platforms with capabilities to deliver these truly immersive experiences. We will look back at this time as being the dawn of a new era in how we view, experience, and interact with content.”
Image: Copyright Alchemy
