Amagi has announced Cumulus, its new cloud-based broadcast platform.
The company, which specialises in cloud-based broadcast infrastructure and targeted TV advertising, has designed the platform to simplify content preparation, management, playout, delivery and monetisation for broadcasters.
Offered as a platform-as-a-service (PaaS), Cumulus enables content owners and broadcasters to create and deliver linear and nonlinear streams across cable, satellite, IPTV and OTT on-demand platforms, reducing dependencies on individual service providers.
It is built on a cloud architecture provided by Amazon Web Services (AWS), which is intended to lower CAPEX and OPEX for TV networks.
"Broadcasters around the globe are turning to cloud infrastructure to improve broadcast efficiencies, reduce costs, and build scalable operations," said K.A. Srinivasan, co-founder of Amagi.
"Through Cumulus broadcast platform, TV networks can assign all of the heavy lifting to the cloud, in terms of content preparation, playout, and monetisation, while having the flexibility to choose the best delivery method based on market needs.
“Since the workflow already exists in the cloud, broadcasters will find it easy to create regional sub-feeds, launch new channels, and expand across continents to drive new revenue."
Through an App Exchange module, Cumulus allows broadcasters to access multiple third-party broadcast apps for various workflow tasks, including scheduling, Electronic Program Guide (EPG) management, rights management, ad traffic and delivery, regulatory QC and subtitling.