The Associated Press has struck a deal with Sony that will see all of its video journalists around the world using the electronic giant’s imaging products.
Among the tech included in the deal are Sony’s full-frame mirrorless Alpha cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master models.
The two companies will also work together to improve workflow and efficiency of field operations, including testing of 5G capabilities.
This will mark the first time that AP’s video journalists and photographers will be equipped with the same brand of cameras, according to the official announcement.
“We are honoured to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics.