Alhurra TV has migrated to the OmniBus iTX broadcast automation and playout platform for its multi-channel services to the Middle East region and Europe.
Alhurra went live with iTX at the beginning of May, delivering three Arabic-language news and information networks — Alhurra, Alhurra-Iraq and Alhurra-Europe — from its headquarters in Springfield, Va.
Alhurra migrated to OmniBus iTX to provide a streamlined integration of its master control infrastructure and greater workflow efficiency. Configured for three fully redundant SD channels with four ingest and four preview channels, Alhurra's iTX implementation integrates with third-party graphics, asset management and traffic systems. Exchanging data with Alhurra's BroadView traffic system and BitCentral asset management system through a file-based BXF interface, the iTX platform provides a high degree of efficient workflow automation. iTX's ability to incorporate last-minute changes gives Alhurra the opportunity to respond rapidly to breaking news in its 24/7 broadcast schedule.
"Alhurra's implementation of iTX provides the core of an extremely efficient and agile broadcasting operation," said Mike Oldham, OmniBus Systems' CEO. "Because of the responsiveness of the iTX platform, combined with its state-of-the-art automation and ready integration with external systems, Alhurra has been able to achieve a far greater level of productivity, while delivering a more compelling service to its viewers."