Italian football club AC Milan has opened a new 1,000 sqm development designed to be an innovative space for the production, creation and development of engaging content, utilising 100 per cent IP based technology.
The complex is located at the club’s headquarters in Milan and aims to produce content for the 500 million Rossoneri fans across the world.
The Studios: Milan Media House feature three sets directly connected to the club’s press conference room at Milanello and are equipped with 4K cameras and LCD-LED displays. Operations are managed by one control room with seven workstations. It also includes an additional voice-over room for game commentary and podcast recording.
Lamberto Siega, who will manage the studios’ 40-strong production team said: “With The Studios: Milan Media House we are significantly increasing the production of multimedia content, both for traditional and more innovative platforms.
“The two pillars of the project are the flexibility of sets and the cutting-edge technology, which means spaces can be used also by our commercial partners and third parties – in addition to the club’s internal departments. In fact, besides the production of content, the studios are designed to host Town Halls, meetings with sponsors and teamworking events.”