NAB sees the first public demonstrations of Mediaflex CI by TMD, a new set of tools to transform workflows and analytics for broadcast businesses of all sizes. Previously the realm of only the largest enterprises, Mediaflex CI – for content intelligence – provides the ability to design workflows and business analytics. More than just automating processes, the use of analytics means that the system itself can make intelligent decisions based on business rules developed by the organisation, delivering huge productivity benefits. Already being implemented by a major European broadcaster, Mediaflex CI is ready to transform service-oriented broadcast architectures. Alongside Mediaflex CI, TMD will also be announcing the latest additions to its cloud-enabled i-mediaflex application environment. The latest modules are aimed at creating collaborative post production workflows. Creative services teams can manage the entire end-to-end process from wish lists and make lists through content search, browse, selection, editing, review, approvals and distribution. With i-mediaflex, producers can view, comment and approve content through apps for smartphones and tablets. TMD has a strong reputation in audiovisual archives for public and government bodies as well as broadcasters, and NAB 2013 sees additions to its Mediaflex Collections. Additions include the ability to import and manage bulk data for large ingests, together with tracking and reporting on the acquisitions and accession process. N3425
