SaaS-based streaming and podcast solutions innovator StreamGuys used IBC2019 to showcase its advanced video delivery capabilities including low-latency streaming, resilient backhaul and multi-destination origination for third-party networks and social media.
While StreamGuys may be best known for helping radio broadcasters and podcasters produce, manage, monetise and deliver their premium audio content, the company has been continually expanding its video streaming tools and services to bring the same benefits to TV broadcasters and video producers. The company now counts some of the world’s top sports and entertainment brands amongst its video clients.
StreamGuys’ enterprise-class live streaming workflows can ingest video in a variety of transport protocols and codecs; transform it into additional formats, bitrates or protocols; and deliver it directly to viewers across the company’s robust content delivery network or redistribute it to third-party CDNs and social media platforms.
“We are essentially a one-stop shop for live video streaming at enterprise scale,” said Eduardo Martinez, director of technology, StreamGuys. “Customers can send us a high-quality, single-bitrate feed, and we can repurpose it as necessary and act as an origin for efficient delivery to many destinations. By offering this as a managed service, we spare customers from having to manage and maintain a multitude of encoders and servers, as well as reducing their bandwidth requirements to just a single stream coming out of their facility.”
StreamGuys’ recently-added support for the SRT (Secure Reliable Transport) protocol for both ingest and output ensures secure, resilient, low-latency delivery over challenging networks. SRT mitigates the impact of network issues including jitter, packet loss and fluctuating bandwidth to enable high-quality video experiences even over the public internet. StreamGuys workflows most commonly leverage SRT for contribution and backhaul, relaying streams between networks and in studio-to-studio applications.
StreamGuys is also at the forefront of the industry’s drive towards lower streaming latency, with current or upcoming support for ultra-low-latency technologies including WebRTC, low-latency CMAF and Softvelum’s SLDP (Softvelum Low Delay Protocol). SLDP is actively used in multiple StreamGuys customer deployments, and is directly supported in StreamGuys’ embeddable, consumer-facing SGplayer HTML5 multimedia player.
Although most social media platforms can ingest streams via the RTMP protocol, they often have slightly different requirements for resolutions, bitrates and other parameters. StreamGuys can transcode, transrate or transmux source streams as needed to optimise delivery for each social media outlet. Users can record and review their video streams in StreamGuys’ SGrecast live stream repurposing system, then rebroadcast them as live-like streams to social networks. In addition to rebroadcasting video streams to social media, SGrecast can augment audio streams with visual elements such as a graphic or waveform for presentation in video-centric social environments.
“Unlike many other streaming solution providers, we don’t take a ‘cookie cutter’ approach,” added Martinez. “All of our services and technologies are highly interoperable and can be deployed in combination or à la carte, giving us the flexibility to match any broadcaster or media enterprise’s desired workflow. Combining that with our renowned white-glove customer service enables us to provide customers with exactly the right video streaming solution for their requirements.”