Cameras being chosen for production are increasing in range and type, according to JVC Professional, with key trends being a desire for large sensor technology and 4K.
Stated John Kelly, general manager for the UK, Ireland, MEA and Scandinavia at JVC Professional Europe, 2014 saw the continuing recovery of the market after the economic problems in Europe, with camera volumes across the EMEA region recovering to pre-recession levels. He noted: “From an acquisition point of view, recent years have shown a broadening of the range and type of cameras used for production. These include DSLR-style products, as well as other specialist cameras, driven often by the demand for a shallow depth of field ‘cine-style’ look.
“Key trends have been the adoption of large sensor technology, together with the increasing demand for 4K. Also apparent is the increasing market requirement for remote head cameras, for live event, sports and studio applications,” he said.
2015 will see further demand for 4K as an acquisition format, stated Kelly. He said: “The value of shooting 4K as an archive is clear but we are still some way from a broadcast infrastructure that can be technically and commercially viable.
“In the meantime, affordable, high quality production equipment, capable of shooting both HD and 4K, will be the requirement from customers.”
At BVE 2015, JVC is introducing four new 4K camera products, including JVC’s first large sensor cameras, based upon JVC’s own full 4K Super 35 sensor technology. This includes an ENG-style handheld model, the GY-LS300, and also a remote head camera system, the GW-SP100, both delivering full 4K performance at an affordable price point.
Concluding, Kelly said: “Also increasing in customer demand is IP connectivity for broadcast equipment. In the case of acquisition products, this means live streaming, remote camera and control and file transfer over a variety of network environments including 4G and Wi-Fi networks. JVC sees the requirement for IP connectivity as core camera functionality and this feature will be central to future camera architecture, and is therefore present in the new range of 4K camera products.”