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Mustard TV announces sponsorship deal for new programme

Mustard TV in partnership with Norwich City FC to show pre-season Premier League team matches

Archant’s local TV service for Norwich, Mustard TV, has announced an exclusive partnership with the theme park Pleasurewood Hills to sponsor its new programme, On The Ball City Live (OTBC Live). The show has been created in association with Norwich City FC to cover its two pre-season friendlies.
OTBC Live on Mustard TV will show the two full Norwich City FC pre-season matches (against West Ham on 28 July and Brentford on 1 August), with half-time analysis and post-match round-ups ­ all of which will be sponsored exclusively by Pleasurewood Hills.

Craig Nayman, chief commercial officer of media company Archant said: “We are delighted to announce Pleasurewood Hills as the sponsor of our new programme On The Ball City Live. It is a great example of how we can marry a local business with an engaged local audience through television. We are also excited to be partnering with Norwich City FC on this unique opportunity, we have an excellent relationship with the club and this initiative builds on those close ties.”

Fiona Ryder, managing director, Mustard TV said: “Mustard TV is thrilled to have partnered with Norwich City FC to secure the broadcast rights to the club’s pre-season friendly matches and create a new programme. With the industry seeing an increase in local TV franchises, it highlights Mustard TV’s capabilities as a broadcaster, serving the interests of our local audience.”

Liam Holmes, general manager, Pleasurewood Hills said: “Our theme park serves thousands of customers a year, with them predominately from the Norfolk and Suffolk area. We’re pleased to be announced as the sponsor for Mustard TV’s live coverage of these matches as it’s a unique opportunity for us to reach a local audience who enjoy being entertained.”

Romily Broad, head of content at Norwich City FC, said: “This is an exciting partnership with Mustard TV and will provide those fans who are unable to join us at Carrow Road for the games the opportunity to watch Alex Neil’s side in action, as we approach the start of our Barclays Premier League campaign on August 8th.”