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IBC 2022 Conference preview 

Future looks ahead to the content programme at IBC 2022 and the big issues that delegates can expect to dominate this year’s keynotes, discussions, and technical papers 

The conference programme at IBC is renowned for its coverage of the industry’s latest developments, bringing together thought leaders and market experts to explore the areas of challenge and opportunity in a fast evolving marketplace. 

It’s tempting to suggest that this year is no different, but given the backdrop of the last two and a half years and the fact this is the first IBC since 2019, the context underpinning the discussions is markedly different. 

The tectonic shifts in the landscape post-Covid provides an intriguing context to this year’s discussions, and attendees can expect deep dives into the impact on the industry through the conference programme’s three areas of focus: Shifting Business Models, Transformative Technology, and People Making Waves in our Industry.

The 2022 programme runs over two days and two stages, and contains over 20 hours of research, strategic interviews, presentations, panel discussions and technical papers from “game changers and thought leaders from across the content and technology world”. 

Some of the confirmed speakers for the show include:

  • Markus Gross, chief scientist, Disney Research
  • Deep Bagchee, chief product officer, ITV
  • Faz Aftab, director, media & entertainment partnerships, Google
  • Renard Jenkins, senior vice president, production integration and creative technology services, Warner Bros. Discovery 
  • Eddie Drake, head of technology, Marvel Studios
  • Archana Anand, chief business officer, ZEE5 Global
  • Michael Wise, senior vice president and chief technology officer, Universal Pictures 
  • Raymundo Barros, CTO, Globo
  • Bill Baggelaar, EVP & CTO, technology development, Sony Pictures Entertainment
  • Lewis Smithingham, senior vice president of innovation & creative solutions, Media Monks

“A new generation of consumers is shifting their attention from TV broadcasting to digital platforms, which opens up opportunities for new players and is pushing traditional broadcasters to urgently adopt new technologies and adapt their existing strategies,” explained IBC’s content lead, Jaisica Lapsiwala. “We’re seeing investment into FAST channels, new apps on OTT, moves from SVoD to AVoD, etc. So, understanding which market offer is sustainable and scalable is the question on the tip of everyone’s tongue.

“As well as strategy and business, the conference will explore the technologies such as AI, OTT, and SaaS that are revolutionising the production and distribution of content, and innovations in the metaverse that could change markets and create entirely new business sectors.” 

Attendees will also hear from the likes of Google TV, ITV and Zee5, as they share insight into new market offers and the strategic decisions behind them. The programme will also showcase the latest use of progressive technologies including 5G, AI and cloud. 

Sessions to look out for include: how broadcasters are managing to be cloud-native or cloud-hybrid; how content providers are enforcing environmental criteria into their ecosystem via sports and live production; and the opportunities of the metaverse.

Technical Papers

The IBC Technical Papers programme offers a behind-the-scenes look at cutting-edge technology projects in the industry. Submitted by project leaders, the final papers are commissioned by the IBC Technical Papers Committee with the best submissions presented during the IBC Conference. Attendees will get an overview of the project, the technical challenges and ultimately, the results.

Topics include the latest advances in video coding, artificial intelligence and machine learning in production, 5G and VR and XR. The papers will also look beyond entertainment and explore sustainability and the broader impact these technologies have on society.

The IBC Conference 2022 runs on 9 and 10 September. Early bird delegate passes are available now.