At NAB 2015 Globecast is introducing a range of US market developments to the company’s media management capabilities. These follow on from the recent completion of a brand new Media Factory facility at Culver City, CA as well as a new Media Hub in Miami. This significant investment strengthens the company’s presence, providing leading-edge media management and playout services using best-in-class technologies. The new facilities in LA and Miami, along with the already established Media Factories in Singapore (pictured), London as well as the Media Centre in Paris, form a global, interconnected network that can deliver media services in all locations.
Globecast’s Media Factory uses the company’s proven expertise in handling both linear and on-demand services through playout and over-the-top solutions. It delivers on the promise to take content from anywhere in the world, process it in any way required, and then deliver it anywhere to any device.
The Media Factory approach provides dedicated operations management in close cooperation with clients and goes beyond traditional media management and logistics services. Globecast can handle everything from content preparation, formatting, quality control, to creative services and compliance review and editing, cost-effectively. This allows customers to benefit from a coherent workflow that speeds time-to-market with content that is ready to use.
In an ever more competitive media landscape, Globecast understands the business imperatives and the complexity of efficient content monetisation on every screen. The company has multiple solutions to help broadcasters achieve this objective: from handling local channel branding through advertising management, compliance work, rights management services, to advanced content selling tools and analytics for all online video services.
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