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Deluxe debuts content creation and delivery solution

Deluxe has announced that its presence at IBC2018 will mark the international debut of Deluxe One, a new solution that aims to address complex content creation and delivery challenges.

Deluxe One virtualises the company’s post-production and distribution services in the cloud, giving customers the opportunity to leverage these solutions, regardless of workflow, to maximise the value of their content.

Built on a micro-services architecture with open APIs, customers choose the services they need –– from content acquisition and title and asset management, to localisation, distribution, and OTT playout – unifying a traditionally fragmented media supply chain and giving customers control and visibility in their workflows. Deluxe One is designed to be open, allowing for integration with third-party solutions for improved collaboration.

“The response to the Deluxe One launch in the spring was incredibly positive and we’re excited to introduce it to a broader audience,” said Andy Shenkler, chief product officer for Deluxe. “The global nature of content today has our customers grappling with more titles, formats, and languages than ever before, making the content supply chain the most complex it has ever been. Deluxe One simplifies this process, making it easier and faster to get quality content to audiences all over the world.”