Global video solutions provider, Accedo, will preview hybrid business model support for Accedo One at this year’s IBC.
This will enable Accedo’s customers to substantially increase monetisation methods within a single video service, creating compelling new ROI options for video providers.
Previewed at IBC, the feature will be commercially available from early 2023 and will make it possible for any video service provider to easily and cost-effectively launch hybrid business models, supporting both subscription and advertising in one video service.
As part of the development process, Accedo is working with a selection of industry-leading subscription, entitlement, and ad partners to provide seamless integrations through the Accedo One Marketplace. Marketplace partners in the initial launch include for example Cleeng, Freewheel, InPlayer, Aptitude (formerly MPP Global), and Springserve. This functionality enables video service providers to easily configure their services for multiple use cases and tiers, allowing them to design and build services that appeal to a wider consumer base.
Accedo One is an award-winning, no-code SaaS platform that enables global companies to deliver impactful video experiences across multiple devices. It provides all the tools needed to easily design and manage a uniquely branded video business across all leading consumer platforms, empowering video service providers to get their offering to market fast by reducing the complexities of execution. Accedo One also enables video businesses to expand their services by integrating new features based on what their customers want and need.
Johan Alfvén, head of product management, Accedo, commented: “Accedo firmly believes that hybrid business models will be the next wave of the OTT industry. This transition is being led by the likes of Netflix and Disney but will be relevant to any kind of video provider. With this update, we are launching the industry’s first product solution that can deliver this feature to any OTT service regardless of use case and size.”
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