Sinclair Broadcast Group standardises Avid MediaCentral platform - TVBEurope

Sinclair Broadcast Group standardises Avid MediaCentral platform

Avid has announced that Sinclair Broadcast Group, Inc. has chosen to standardise on Avid’s MediaCentral Platform, the centerpiece of the Avid Everywhere vision, to transform content creation and distribution workflows in every one of its 64 local news producing stations.
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Sinclair Broadcast Group Headquarters

Avid has announced that Sinclair Broadcast Group, Inc. has chosen to standardise on Avid’s MediaCentral Platform, the centerpiece of the Avid Everywhere vision, to transform content creation and distribution workflows in every one of its 64 local news producing stations.

This agreement represents a record-setting contract for Avid where the company will deliver advanced end-to-end newsroom production and content management solutions under a ten-year comprehensive agreement that addresses Sinclair’s business needs, and in the process, replaces legacy technology from other vendors.

“Moving to a common production platform across all of our news markets provides us the platform to create a content sharing news community across Sinclair increasing efficiency and productivity,” said Scott Livingston, vice president of news, Sinclair Broadcast Group.

“Having defined and more frequent technology upgrade cycles will enable us to keep our newsrooms current across the enterprise and allow us to respond to rapid changes like new digital distribution models in a more cost effective way.”

“Our agreement with Sinclair is an outstanding example of how Avid Everywhere can help media organizations overcome the challenges of managing technology, staying competitive, and maximising the value of content,” said Louis Hernandez, Jr., Chairman, President and CEO, Avid.

“With our enterprise-wide thinking, innovative commercial approaches to support longer-term business models, and the industry’s leading open technology platform, Avid is uniquely positioned to help media organisations address the business challenges of today – and tomorrow."

Powered by the MediaCentral Platform, the next-generation IP-based workflow for Sinclair’s news producing stations will feature Avid’s Artist Suite, Storage Suite and Media Suite solutions with third-party and custom workflow integrations.

“We’re excited that the Avid Everywhere vision has led to the largest contract in our Company’s history. We expect this contract will have a material positive impact on our bookings for the fourth quarter and may lead to updated 2015 bookings guidance or pre-release in early January 2016,” said John Frederick, executive vice president, chief financial and administrative officer for Avid.

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