As part of a survey of broadcasters by Nevion, 89 per cent of respondents said they intend to adopt cloud technologies within the next year.
Nearly two thirds (63 per cent) of those questioned said that they have already started applying cloud to post-production/file-based production; however, less than a third (27 per cent) said they see cloud adoption as a priority, falling behind 5G technology (34 per cent) for example.
The survey spoke to 250 senior technology decision makers within the broadcast industry on their attitudes to cloud adoption within their organisation.
The respondents came from ten regions across the globe, including Australia, Canada, China, France, Germany, Japan, the Nordics, Spain, the UK and United States.
The survey also found concerns remain around the suitability of using cloud for live production, with just under half (45 per cent) or respondents saying they have reservations about performance issues such as latency, with a further 40 per cent citing security concerns.
For some organisations, the need for a broader shift in thinking is perceived as a challenge, with 39 per cent stating that a broadly conservative mindset to cloud within their company was the biggest barrier to adoption.
However, the future for live production looks promising, with over two-thirds (71 per cent) of respondents stating they believe that all-public cloud environments for live production will be possible in the future.
“Our research confirms that cloud technology is generating a lot of interest in the broadcast industry. At the same time, however, it also shows that there are different levels of commitment being made by broadcasters and media companies to adopt the technology in the short and even medium term, especially in the case of live production,” said Olivier Suard, VP of marketing at Nevion.
“While some organisations are considering an all-cloud approach, others are still choosing to stay with more traditional on-premise production, or are looking to move to a hybrid cloud and ground solution. Regardless of the approach, Sony and Nevion are working together to ensure that broadcasters have the right mix for their business, creative and operational needs.”