PlayBox Technology has enhanced its OTT Stream Content Management System with a fully integrated, automated ad server.
Whether the stream is an alternate delivery platform for broadcasters or a new service from a content owner, the addition of the ad server can maximise potential ad revenue by enabling precise ad placement in streams, the company said.
OTT Stream is a cloud solution, offering playout capabilities for multiple channels and services. Available as a perpetual licence or as a software-as-a-service, it takes advantage of the scalability and flexibility of the cloud to allow users to grow functionality and offerings as subscriber demand blossoms, added PlayBox
With the ad server capability, media companies can manage and monetise streaming content more effectively and efficiently. The ad server can insert and manage ad content in live and on-demand streams. Companies can also use it to analyse and optimise ad placement.
Integration of comprehensive ad fulfilment capabilities allow the complete service to be managed as a single entity, while maintaining seamless ad insertion and delivery in an automated playout environment, the company said.
“The addition of the ad server to our OTT Stream Content Management System product is a major enhancement that will help media companies to more effectively monetize their streaming content,” said PlayBox Technology chief operating officer Phillip Neighbour.
“The ad server’s robust functionality provides an efficient way to insert and manage advertising content within live and on-demand streams. It also enables media companies to analyze and optimise ad placement to improve viewership and revenue.”