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New on-demand partner programme to accelerate content production

A new partner programme from Avid "certifies third-party tools to deliver new cloud workflows for Avid | Edit On Demand users"

Avid has announced the launch of a new partner programme, Works with Avid On Demand, that it says enables customers to expand their workflow capabilities through a growing range of certified industry-standard tools and apps from third-party vendors.

The programme launches with 12 partners and extends Avid | Edit On Demand remote workflows “with tightly integrated capabilities including file- and stream-based ingest, data replication in the cloud, support for third-party creative tools, and remote content review, among others”.

“Works with Avid On Demand expands the range of workflows our customers can deploy in the cloud, with the agility to easily spin up new editorial workgroups as needed, and then spin them down when projects are done,” said Tim Claman, Avid’s SVP and general manager of media & video solutions. “Edit On Demand users now have the flexibility to access many more of the familiar tools they need to get their work done, all in a pay-as-you-go cloud service.”

Simon Crownshaw, worldwide strategy director media & entertainment, at Avid partner Microsoft, added, “Edit On Demand brings Avid and Microsoft together in a seamless SaaS capability delivered on Azure that’s available for anyone working in film, television and other media. The Works with Avid On Demand programme extends what is possible on Azure with tested Avid and Microsoft partner products supporting a broader set of workflows and enabling media organisations to capitalise on greater opportunities.”