Broadcast resource management specialist Xytech has announced the formation of a new executive team following the arrival of its new CEO, Keith Buckley, earlier this year.
David White has been named company’s chief product officer; Michael Boch arrives as the new chief financial officer; Shyna Zhang is appointed the new chief marketing officer; while Melinda Chudleigh comes in as the new SVP of people.
White brings more than 25 years of experience leading product teams in enterprise software; Boch has 30-plus years of experience in finance including a stint at KPMG; Zhang previously built marketing teams at companies like Marketo and Microsof; and Chudleigh has nearly 20 years of experience in HR with broad global experience.
The company also announced the launch of its new Media Operations Platform for broadcasters and content producers. The company stated that with its new executive leadership and strategic direction, “Xytech’s Media Operations Platform provides one command centre for all media, broadcast and production teams to create and deliver content, orchestrate people, resources and facilities, and plan logistics on time, on schedule and on budget”.
CEO Keith Buckley added, “When listening to our customers, we heard the need for a deeply integrated, comprehensive solution that manages their entire media lifecycle. We are excited to share that the Xytech Media Operations Platform does just this. Not only has consumption increased through the growth in the number of traditional outlets that many of the industry’s tools were built to serve, but it has also increased exponentially due to the types of industries using video content and the platforms delivering it. Xytech is uniquely positioned to help companies of all sizes and calibres get an end-to-end view of the media production process.”