MediaKind is launching a new end-to-end direct-to-consumer (DTC) solution for video contribution, production, streaming, and audience engagement.
MediaKind Engage enables sports entities, broadcasters, and content owners to transition to operating workflows in the cloud while also expanding the reach, scale and reliability of their video streaming content to a global fan base.
According to the company, the cloud-native technology service speeds up time-to-market and lowers setup costs for fast, efficient DTC service delivery, guaranteeing stability at scale.
Allen Broome, chief technology officer, MediaKind, said: “Whether you are a mid-sized content owner requiring turnkey end-to-end technology capabilities, or a larger sized content owner looking for partnerships or aggregated content offerings, OTT technologies are essential to establishing meaningful, direct relationships with fans.
“With the launch of MediaKind Engage, we provide a rich, end-to-end direct-to-consumer solution that offers broadcast grade video quality, high scalability and stability – the core tenets of any future live and VoD streaming service, particularly in the sports space. MediaKind Engage enables all content owners to bring these services to market at low setup costs, enabling them to invest and maximise the value of their assets, with the potential to deliver sustainable long-term revenue.”