Content producer/distributor ZDF Enterprises has selected Codemill to design its new Media Asset Management (MAM) platform.
The custom-built platform will use Codemill’s Accurate Player software, with the company also providing user experience services to create a bespoke UI.
Codemill’s input on the project will be UX discovery focused and include assessment of both the personas and user journey map.
Simon Zsebök, VP Digital Innovation, ZDF Enterprises, said: “Creating a custom-built Media Asset Management system as a key component of our future-proof media supply chain is an ambitious yet important project for ZDF Enterprises. It is a no-brainer for us to pick a partner with vast expertise in video workflows, who at the same time uses a state of the art UX methodology. Knowing about their mindset and their many successful projects in our media peer group, Codemill just nailed it”
Rickard Lönneborg, CEO, Codemill, added: “UX is playing an increasingly important role in creating beautiful, elegant workflows for large organisations with vast content libraries. With this new project, ZDF Enterprises is building a MAM workflow to manage metadata and assets efficiency, while leveraging Codemill’s considerable expertise to ensure that the user journey is as seamless as possible.”
The first phase of the project is now underway.