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Hala London updates playout with PlayBox

The broadcaster has chosen PlayBox's channel-in-a-box playout system to deliver content to viewers

Broadcaster Hala London has updated its playout workflows by installing PlayBox Technology’s automated platform.

“The philosophy of our channel is to find better ways of communicating so we can all live in harmony,” said Jalal Shmoh, broadcast administrator at Hala London.

“We want those values in the way we work, too, so we looked for a system that would give us the flexibility to express the channel’s personality, and respond to live events, without imposing stressful challenges for our operators. PlayBox showed us that they could provide a simple, intuitive environment which allowed us to concentrate on our channel and took care of all the underlying technology.”


The broadcaster has chosen PlayBox’s CaptureBox to manage content ingest and asset management. ListBox allows the channel to be scheduled by dragging content onto a timeline, while TitleBox provides high-quality graphics, designed and inserted through a user interface. Finally, AirBox is the playout engine, providing fully automated delivery of the planned schedule, but allowing for live interventions when required.

“Hala London achieves a very great deal: it creates a lot of original content, and it delivers 24/7 streaming to a global audience,” said Philip Neighbour, COO at PlayBox Technology. “Our modular TV channel software is designed exactly for people like Hala London: it provides a seamless, streamlined working environment which allows each member of the team to focus on their jobs, confident that the high level of automation will respond precisely. The result is a premium quality of experience, from a highly economical operation.”