Grass Valley is aiming to give broadcasters more control over their playout systems with the launch of a new DIY solution, which it says can be deployable, by the customer, within a day.
Playout Xpress enables broadcasters and rights holders to quickly originate more content, across more pop-up feeds and social media, without requiring a lengthy installation process.
The company describes the solution as “a simple, onsite, pre-commissioned system that allows the end user to define their specific requirements”.
It supports up to four channels of playout and provides users with a resilient automation system that can cope with the complex demands of playout.
Karl Mehring, senior commercial director, playout for Grass Valley, said, “In today’s dynamically shifting media market, customers need to engage with global audiences that can no longer be reached through one or two platforms. Playout is crucial to enabling customers to spin services up and down quickly in the most cost efficient way possible. Our portfolio of playout solutions is designed to support everything from high density, enterprise-level applications to cloud-native systems that meet the needs of temporary pop up channels, and we are excited to launch Playout Xpress to further expand our offering.”