Deltatre has unveiled its new SaaS-based solution mtribes, which it says enables real-time, data-driven UX decisions.
mtribes is available to any media operator running a multi-angle platform digital or OTT service. According to Deltatre, it enables them to quickly identify user groups and their behaviours, create highly personalised user experiences (UX) and measure the effectiveness of personalisation through real-time insights. The company says that on average it takes less than 15 minutes to integrate mtribes into website and apps already live in the market.
The platform is also said to be the first product that brings together audience segmentation, UX configuration, user insights, and feature testing under one holistic console for non-technical teams. Deltatre said it is designed to be used by marketers and product owners who can quickly identify ‘Tribes’ of users that share similar characteristics and configure the UX accordingly, including design, features and promotions, to grow engagement and reduce subscriber churn.
mtribes also enables developers to integrate its software development kit into their existing apps and websites to begin tracking user activity and control the presentation of key UX components.
“Today’s OTT providers come up against three main challenges,” said Ron Downey, president of OTT at Deltatre. “How do we configure our UI without devoting valuable resource on engineering that’s better spent elsewhere? How can we unlock our data and truly understand how users interact with our service? And how can we target, measure and validate personalisation based on these insights? With mtribes, there is now a product that can answer these questions for operators across both sport and entertainment in minutes, not months.”