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DAZN adopts M2A Media’s Cloud IP transport service

DAZN will use M2A Connect to self-manage inbound Cloud IP feeds.

Sports streamer DAZN has selected cloud IP transport service M2A Connect from M2A Media to acquire live sports content from its international rights partners.

DAZN will use M2A Connect to self-manage inbound Cloud IP feeds, while monitoring their transit across public Cloud infrastructure.

It will also employ the service to manage bookings and associated spend for DAZN by optimising its use of the public Cloud for the acquisition of live sporting events.

Neil Colligan, chief delivery and development officer, DAZN Group, said: “Until recently, distribution over IP was used mainly for consumer only services, or non-live content. We are now witnessing an evolution in this space and the shift to Cloud IP is becoming more apparent. M2A Connect is the perfect solution for our current acquisition requirements. It offers us a cost-effective way to provide resilience, move quickly, while also expanding our reach and relevance, with the type of content that may not otherwise get the airtime it deserves.”