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BT Media and Broadcast launches ‘world’s first’ end-to-end, software-defined broadcast platform

Vena enables users to add automation, efficiency, end-to-end control and visibility across entire media ecosystems

BT Media and Broadcast is launching Vena, a new smart broadcast network that it says empowers media companies to cater for evolving audiences.

The software-defined smart broadcast network is described as a world’s first and simplifies how media companies produce and distribute content.

Vena supports live content as well as streaming and data. It includes integrated Application Programming Interfaces (APIs), making it compatible with existing systems and supply chains, as well as future platforms and technologies.

According to BT, the network enables users to add automation, efficiency, end-to-end control and visibility across entire media ecosystems. It’s operating system is cloud-based.

The company believes Vena will be used by sports broadcasters, broadcast service providers and production companies. It “proactively” looks after high-definition broadcast video and high-volume data feeds by analysing the greatest levels of availability, and re-routing where and when necessary to ensure content reaches its destination and faults are addressed quickly, said BT.

Faisal Mahomed, director of BT Media and Broadcast, said: “We’ve developed Vena to empower organisations to evolve in an industry that is changing rapidly. Customer expectations are increasing while their behaviour is shifting to more on-demand content, and broadcasters and media companies need to adapt for these new forms of media consumption.

“With our Vena launch, we’re able to provide a smart broadcast network compatible with current and future technologies. Delivering end-to-end, Vena provides greater ability and oversight giving organisations more control about how they produce content, reducing the time and resources needed to get great content to our screens. Vena will form the backbone of broadcast technology for generations to come.”