Amazon Web Services and Discovery have extended their strategic partnership as the broadcaster continues to move to the cloud.
AWS powers the vast majority of Discovery’s infrastructure needs to deliver its streaming service, Discovery Plus, as well as its digital services, and more than 450 linear TV channels to global audiences.
The extension enables Discovery Plus to deploy AWS so that it can offer greater personalisation capabilities to help viewers find the content they want to watch.
“AWS provides the unparalleled portfolio of services, global infrastructure and proven performance we need to reliably deliver our premium content at scale to Discovery viewers all over the world,” said Avi Saxena, chief technology officer of direct-to-consumer at Discovery.
“Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalisation to viewers so they can get the most value out of their subscriptions.”
Discovery is the largest media and entertainment user of Amazon Personalise, the company’s machine learning service that enables developers to create real-time, personalised user experiences faster and at scale, said AWS.
It also relies on Amazon Transcribe speech-to-text across its linear broadcast channels and streaming services for accurate closed captions as well as Amazon Rekognition automated image and video analysis to extract and tag video content with metadata.