Amazon Web Services has announced the launch of AWS Media Intelligence (AWS MI), a combination of services for integrating AI into media content workflows.
AWS MI is meant to allow users to analyse media, improve content engagement rates, reduce operational costs and increase the lifetime value of media content.
Among the AWS services that work with AWS MI are Amazon Rekognition for image and video analysis, Amazon Transcribe for audio transcription, Amazon Comprehend for natural language comprehension and Amazon Translate for language translation. According to the company, they enable AWS MI to process and analyse media assets to automatically generate metadata from images, video and audio content for downstream workloads at scale.
AWS MI has four primary use cases: search and discovery; subtitling and localisation; compliance and brand safety; and content monetisation.
A suite of partners for AWS MI have been announced, including Dalet, EditShare, Evertz, GrayMeta, SDVI, and TripleLift.