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Alibaba Cloud aims to support European customers with new video solutions

ApsaraVideo Live and ApsaraVideo VOD aim to support broadcasters with live broadcast services and video production and management tasks

Alibaba Cloud is introducing two new video solutions to support broadcasters with live broadcast services and video production and management tasks.

ApsaraVideo Live is an end-to-end live streaming platform for both audio and video supported by Alibaba Cloud’s large-scale real-time transcoding technology. It provides high-definition and uninterrupted live audio and video services with low latency and high concurrency, said the company.

Alibaba Cloud’s proprietary Narrowband HD 2.0 technology provides high-definition videos at 50 frames per second, while its 8K live streaming services deliver vivid images with a resolution up to 7680 × 4320. It also has a wide range of live streaming encryption technologies that provide detection and protection of multi-media content, added the company. The platform provides media processing capabilities including material management, content recreation and media distribution.

ApsaraVideo VoD is an all-in-one video solution that supports functions including video online editing, uploading, media management, automatic transcoding, video review and analysis, as well as video delivery acceleration.

The solution leverages Alibaba Cloud’s infrastructure and video transcoding technology. It can provide bandwidth of 150 Tbps to deliver high-quality video playback services, and uses the industry-leading narrowband HD transcoding technology to reduce 30 per cent of the bandwidth costs without losing video quality, said Alibaba Cloud. The solution also supports multiple video protection functions, including anti-leeching, playback authentication and video encryption.

“Video content and formats are increasingly diversified and rich in the new media era, with growing demand for fast yet reliable multi-media services such as live streaming and automatic transcoding,” said Raymond Ma, general manager of Europe, Alibaba Cloud Intelligence.

“Underpinned by our robust infrastructure and cutting-edge technologies, we are introducing cost-effective and robust media solutions to the European market to meet our customers’ evolving demands for optimised video experiences.”