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AJA takes equity stake in data analytics developer

The company has announced it has taken a "proactive" equity stake in Diskover Data, as it launches AJA Diskover Media Edition

AJA Video Systems has taken a “proactive equity stake” in data analytics software developer Diskover Data, while it also announces the launch of AJA Diskover Media Edition. The company said that the new software is open source and allow users to search, find, and analyse media asset data originating from on-premises, remote, and cloud storage.

AJA Diskover Media Edition is aimed at a range of broadcast professionals including executives, systems administrators, IT managers, operational personnel, and creatives. The software allows users to index hundreds of petabytes of data to locate files, analyse them, and pinpoint misallocated resources. Metadata can also be “harvested to add business context and insights to files to inform data decisions and business processes, and to streamline workflows”.

“We’ve seen firsthand how unwieldy data management has become for our clients in content production and post, which poses a huge challenge as the M&E market braces for an unprecedented content boom,” said AJA president Nick Rashby. “The speed at which files are proliferating, determining where those files are stored, how much that storage costs, who is tapping into those files and where they’re being archived is essential, but that information is often hard to track down. AJA Diskover Media Edition takes the guesswork out of the equation, helping M&E professionals work much more efficiently.”

Diskover CEO Paul Honrud, added, “We developed Diskover data curation technology as data management was just emerging as a problem across a number of industries. Our solutions are already in use by companies around the world spanning technology, enterprise and medical, and we’re excited to scale our offering into the media content creation arena. AJA offers best in class solutions for content production and is an ideal partner for us, as many of their existing customers will benefit from our solution.”