Virgin Media will begin carrying STV Player from this summer, making the Scottish VOD platform available to viewers throughout the UK.
The streamer is already available on both YouView and Freesat. Virgin Media customers will be able to access it via an app on their set top box.
Richard Williams, STV’s managing director, Digital, said: “We’re delighted to be working closely with Virgin Media in bringing our ever-increasing Player content offering to more households across the UK. We see significant scope for future digital growth from both our core audience and new audiences, and partnerships such as these are key to delivering such progress.”
David Bouchier, chief digital entertainment officer at Virgin Media, added:“STV has a diverse range of programming so it’s great news that all of our customers across the UK can now access its content.”
According to the broadcaster, STV Player has already seen a 70 per cent increase in digital viewing in 2020.