Spanish OTT platform Tivify will stream Saturday’s UEFA Champions League final between Liverpool and Real Madrid in low-latency with the help of Ateme.
Ateme’s TITAN transcoding solution is based on the Common Media Application Format (CMAF), which significantly reduces latency.
TVUP, which owns Tivify, first implemented TITAN transcoding solutions for its streaming services, including the Tivify OTT platform, in 2020.
Tomorrow’s match marks the first time that Tivify will use the CMAF features within TITAN to live-stream a football match at a latency matching broadcast levels.
Francisco Sáez, executive director of technology and founder, TVUP, said, “We had two challenging imperatives for the Champions League Final: the first was to reduce latency to broadcast levels; the second was to maintain high-quality images. With the high profile of the event, we could not afford to take risks. That is why we turned once again to Ateme. Many companies were claiming to achieve low latency, but Ateme was the only one to have done this at scale in a real-world deployment.”
Cédric Pesier, sales manager – South Europe at Ateme, added, “For several years now, reducing latency has been the holy grail when delivering sports events. It’s exciting to see that this quest has finally succeeded, and we are proud to be part of that with TVUP, helping them deliver one of the biggest football matches on the planet to its subscribers. Finally, low-latency streaming is not just a proof of concept but a reality for viewers.”
