Spanish broadcaster RTVE is preparing to launch a new OTT service in 2021.
The company’s content director Fernando Lopez Puig told Spanish newspaper ABC, that the broadcaster is working on RTVE Play, which he described as a “new and different platform.”
The service would showcase content RTVE’s Playz platform, which is aimed at younger viewers, as well as shows aimed at older audiences. It could also carry exclusive content that might not be available on the broadcaster’s linear channels.
Puig added that the broadcaster needs to embrace the OTT market in the same way as its commercial competitors. “RTVE cannot be less; it has to be linked to this new consumer market,” he said.
Earlier this year, RTVE launched an international OTT platform, also named RTVE Play, in North and South America. It currently has over 300,000 subscribers.