SMPTE has announced its Content Provenance and Authenticity in Media Study Group has opened its first public survey.
Initially unveiled in July, the Group, which includes representatives of the SMPTE Standards Community from Ross Video, Sony, Adobe, European Broadcasting Union, and Metaglue, aims to gather insights from across the media and entertainment industry into the use of authenticity and provenance metadata in real-world media environments.
The survey will be split into two parts with a section focusing specifically on Material Exchange Format (MXF) and a more general section aiming to gain an understanding of use cases, user stories, requirements and challenges across other workflows and formats. Professional streaming infrastructure, post production and archiving will be included.
SMPTE standards director and chair of the CPA Study Group, Thomas Bause Mason, said, “Trust in media will play an important role in content distribution and supporting it through SMPTE infrastructure standards is a top priority. The survey is a crucial step in gathering valuable industry input to inform the ongoing work within SMPTE’s Study Group on Content Provenance and Authenticity.”
Designed to identify gaps in standards and explore interoperability with emerging technologies such as C2PA, the results will inform SMPTE’s future efforts to support secure, verifiable and trustworthy production, said the organisation. Participants may submit multiple surveys and share both personal and organisational perspectives.
An anonymised report will be published summarising the responses. The survey can be accessed here.
