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Sky agrees deal with PSBs to make vital FIFA World Cup play-off free-to-air

The match between Wales and either Scotland or Ukraine will be available on Sky Sports as well as ITV, S4C and STV

Sky has agreed a deal with ITV, S4C and STV to allow the public service broadcasters to show the crucial FIFA World Cup qualifier between Wales and either Scotland or Ukraine for free.

The game will also be broadcast on Sky Sports on Sunday 5th June.

Speaking about the agreement, Jonathan Licht, Sky Sports MD, said: “Next Sunday’s game is a huge fixture for Wales and Scotland supporters, and for football fans throughout the UK and Ireland. We are thrilled to make a game of such national sporting significance available to the widest possible audience, thanks to our partnership with ITV, S4C and STV.”

It’s not the first time Sky has shared sports rights with public service broadcasters. In 2019, the broadcaster partnered with Channel 4 to show England’s bid to lift the Cricket World Cup for the first time. The final saw a peak audience across Sky and Channel 4 of 8.3 million, watch England lift the trophy.

The two broadcasters worked together again last year to bring the final race of the 2021 Formula One season to free-to-air viewers. A combined peak audience of 7.4 million people watch Max Verstappen win the World Championship title.